Texas Medical Center
ttweak initially worked with Texas Medical Center to create a video to launch the philanthropic campaign for the TMC³ translational research campus. ttweak interviewed leaders in the Med Center and beyond to create a case for this transformative, collaborative hub in the world’s largest medical center.
As the project evolved, ttweak became part of a digital marketing team working directly with then COO and EVP (now CEO) Bill McKeon, joining architects Gensler and Judson Design to craft the narrative of the project, and bring it to life to the community.
The first major communication to the public took place at Super Bowl Live. Crafting a script with the TMC leadership and working from the longer campaign video, ttweak produced the video used to announce the project to a wider audience.
In addition to the work around TMC³, ttweak has continued to partner with TMC, particularly around TMC’s Innovation Institute. ttweak has created video and photo packages for members of the TMCx incubator, including video support for Demo Day pitch presentations to investors and the general public.