Houston Endowment is a private philanthropic organization, founded in 1937 to improve the success of the Greater Houston community and its residents. 2015 was a big year for this distinguished organization, as they adopted a formal vision and mission statement to reflect their ongoing commitment to this community in a rapidly changing world.
Houston Endowment engaged ttweak to begin communicating their new priorities to the community. The first result of this partnership was their 2015 annual report.
ttweak produced an online annual report in addition to a downloadable PDF version for offline reading. This marked the first time Houston Endowment had approached their annual report in a digital manner.
Following up their annual report with a video about the Endowment’s new priorities and funding strategy allowed the organization to communicate their intentions to the community and their stakeholders.
To further the communications goals of the Endowment, ttweak developed a major website overhaul to help the Endowment engage with the community, provide timely updates to available initiatives and opportunities, and showcase the city we love.