Industrial|design, strategy

ttweak was responsible for rebranding 21 independently owned and operated distributors of Emerson Control products to visually communicate a cohesive Emerson dealer network.

ttweak negotiated the complexities of working directly with 21 CEO’s and marketing departments— many of whom were reluctant to change their heritage brands. We were able to deliver on time and on budget, providing a solution embraced by the individual dealers and corporate leadership at Emerson.

In addition to design, Emerson engaged ttweak to conceptualize a name to identify their regional dealer network. ttweak focused on the value proposition of this network and proposed the concept of Emerson Impact Partners. It was immediately successful.

Learn more about Emerson Impact Partners